https://www.lottiegreenportfolio.com/work daily 1.0 2024-12-11 https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616447975052-FOVDS4P0B9W4HB2SOL47/Screen+Shot+2021-03-22+at+5.18.48+PM.png Work How DMI Helped Santa Save Christmas https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616450526044-WLRYS4V3OUYTYNX44ASH/52863-1-DMI-DigitalAds-v4-970x250.jpg Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616450526511-8BY3RGY288J85MDTXNC4/52863-1-DMI-DigitalAds-v5-970x250.jpg Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616450873524-LEU17FY7BLZFQ9L7JVGJ/52863-1-DMI-DigitalAds-v1-970x250.jpg Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616450889020-ROSXNMD54P6M3H7KEYAY/52863-1-DMI-DigitalAds-v2-970x250.jpg Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616450903500-FO49FXNO6288EFSO3TGA/52863-1-DMI-DigitalAds-v3-970x250.jpg Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616448155749-CWRPTLT4B76C3V2ATP1F/Screen+Shot+2021-03-22+at+5.22.22+PM.png Work Kringle Industries: Santa’s Dilemma https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616449811825-QF09B1CBKPNQ7YEUOFR2/Christmas-Email.gif Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616447417566-I7O9YHF6LFN29F0URJDG/DMI-Saves-Christmas-Computer-Ipad.jpg Work Live Website https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614403248247-VZY5Z78JW3YCII1128CS/Screen+Shot+2021-02-27+at+12.19.08+AM.png Work DMI’s Digital Leader of the Year https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614402341630-E3O3X3YHKC56ILMCRHJF/Screen+Shot+2021-02-26+at+11.51.53+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616451750488-PX654F7UMOY3W0M8G6QX/Screen+Shot+2021-03-22+at+6.21.58+PM.png Work 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https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616454918342-LGOGNGJ7MVXQQT63RVP9/Leads-Computer-Ipad.jpg Work Blog Post https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614566784554-N20HD9BUDCZAZSMA7T16/Screen+Shot+2021-02-28+at+9.44.54+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614906579279-VS5QAX6SF8EKT21FQ1A0/DMI_What-Is-Blockchain_FINAL_092517.jpg Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614566859886-YV765CH94LCV75QWMNO5/Screen+Shot+2021-02-28+at+9.45.21+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/c8b159b1-fc12-414f-b0a3-0b44e83c40f2/Screen+Shot+2023-10-11+at+12.57.08+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/4301b27f-e352-4f9c-8f43-43042b397328/Screen+Shot+2023-10-11+at+4.07.56+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/02f637cb-ee1e-4fa9-b0fe-ee8a859d3d52/Screen+Shot+2023-10-11+at+5.29.34+PM.png Work As Team Lead, I helped Hilton reach a remarkable 35% increase in online bookings by incorporating SEO and web page design changes. https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/fdd2a95b-8728-459e-8559-381b0ade9366/Screen+Shot+2023-10-11+at+4.05.46+PM.png Work As part of an ABM strategy, a custom comic book was created for the key decision maker. It landed a $5M new business contract. Click the image to see more. https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/4c16ff26-a803-4b63-a2d2-1df2708789a1/Screen+Shot+2023-10-03+at+3.50.18+PM.png Work Custom content is my jam. This piece was created on behalf of Getty for demand generation purposes, resulting in a record breaking 450 qualified leads across Industry Dive’s trade publications. Click the image to see more. https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/a026d9bf-1c4e-4cb6-9bde-f242dcdeb6c9/Screen+Shot+2023-10-11+at+1.35.55+PM.png Work - Make it stand out As Head of the content/brand studio at DMI, I executed an informative demand generation campaign that landed an $8M Managed Mobility Services contract for H&M, serving their employees worldwide. https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/a1b3db79-b91b-44c3-9ce8-aaaf085fe878/Screen+Shot+2023-10-11+at+1.33.57+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/3584a2da-a3ad-486c-b724-2ca0fbffe599/LXR-Logo-Color_HR-1.png Work I boosted online revenue by 44% by creating the brand voice and messaging for Blackstone Realty Group’s first hospitality acquisition - LXR Hotels & Resorts. My team was responsible for website, print, and all video initiatives. https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/a6a81acf-c078-497a-aa07-d46211eb7c3b/Screen+Shot+2023-10-11+at+4.09.46+PM.png Work As head of the Brand Studio at Hanley Wood Media (now Zonda Media) RAM wanted a campaign aimed at residential and commercial construction professionals. With a budget of $2M, I oversaw the first video series accompanied by a robust digital and print campaign to introduce the construction audience to the value of RAM trucks. It resulted in a record breaking 600,000 visitors to the website within the first month of launch, as well as $800,000 renewal for additional video strategy in conjunction with their agency of record. Click the image to see more. https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/19cb1381-372b-4e0e-9e1b-56377d801727/Screen+Shot+2023-10-03+at+3.19.32+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/954a8ae2-4ed2-456d-a9e9-ad1225aeaeb2/Screen+Shot+2023-10-11+at+5.34.57+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614398710133-YXVB10LPYDQRO38WRMDJ/Santa_Frame12.jpg Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614402152866-XC4LVQI96NADUT6SADM6/Screen+Shot+2021-02-27+at+12.02.06+AM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614562640963-24ERQWCRQO2EVG9NLAHO/andrew-neel-cckf4TsHAuw-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614564637998-SXWOCSMRNL1UE4X2TCDP/Screen+Shot+2021-02-28+at+9.09.32+PM.png Work https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1616453953936-NDRU60L5E61CK7C1EO57/Banner.jpg Work https://www.lottiegreenportfolio.com/apprentice-branding daily 0.75 2018-08-04 https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533419614596-KA49NT1BZX1A1RCWNUK5/image-asset.jpeg eBooks https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533337151524-KKOZC7F0OIY2H38HI14B/image-asset.jpeg eBooks https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533419614596-KA49NT1BZX1A1RCWNUK5/image-asset.jpeg eBooks https://www.lottiegreenportfolio.com/the-finance-pulse daily 0.75 2018-08-04 https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533420747728-LR7WOCL5NRJI7MX3STSH/image-asset.jpeg Branded Content https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533338851521-1HRTFD5CUUWINID75IND/image-asset.jpeg Branded Content https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533420747728-LR7WOCL5NRJI7MX3STSH/image-asset.jpeg Branded Content https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533340712418-T3Z9UUAIQOQE0JCE204G/image-asset.jpeg Branded Content https://www.lottiegreenportfolio.com/kipp-harbor-times daily 0.75 2018-08-05 https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533490440087-S9GP7RXGG1WPTZVX6KBX/image-asset.jpeg Videos https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533339778674-D3H0BNMZAIKCF92XPFL7/image-asset.jpeg Videos https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533490440087-S9GP7RXGG1WPTZVX6KBX/image-asset.jpeg Videos https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1533427288010-ZPSZDL7YS2OCS8ZI1NAR/image-asset.jpeg Videos https://www.lottiegreenportfolio.com/about daily 0.75 2023-10-09 https://images.squarespace-cdn.com/content/v1/5b64c557ee1759fb331f58db/1614570221400-I61XQPB82BO6YUCLJYD2/lukas-blazek-GnvurwJsKaY-unsplash.jpg About